Exploring Brand Guides

The two brands I hose to analyize for this assignment was Amazaon and Linked In. First of up is Amazon; The logo of Amazon must be at least bigger than one inch to make sure it is well seen for maximum engagement. Amazon corporate colors are black and orange and must appear in Amazon Orange: Hex #FF9900 and Amazon Black: Hex #00000. It is important that the logois not altered in anyway making sure the logois is unproportionate or the wrong color. This could indicate a false advertisment or website.The main takeaway from Amazon's logo is correct CTA and Logo placement to further ensure as many websites clicks as possible. The meaning behind Amaazon's logo isa visual odyssey that showcases the brands ever-expanding ambitions. Jeff Bezos vision with the logo initally started with his dream about space travel. Amazon played aroung with designs, but started with an "A" with negative space to portary a memorable logo just like a book. It underwent many design stages to try craft the perfect logo. The curvy line under the logo represetns a smile which became a curve that connected everything. Amazon grew to become one of the largest websites to this day, and the now the arrow points to the letters "A" and "Z" to symbolyze that Amazon has everything you could need through a-z. Here is the source I used:https://www.logome.ai/blogs/amazon-logo

The second Brand I chose to analyze is Linked in. Linked in has kept the logo in blue as it has evolved from black and blue to showcase it is a trsuted and professional network. The design reflects stability and reliabilty in te brand's identity. The blue in linked in symbolizes trsut, reliabilty, and communication. It proves it readability to make sure it is visually appealing on the web in various sizes and formats. Linked in strives to be consisent with their logo and legible so it is easy to see for the user. The default logo is blue, but black or white variations can be used incase it is placed on a similiar color to contrast the logo. The minimum size of the logo is .25in in print or 21 pixels on screen measured by the height of the bug. The logo must also contain the trademark after the "in" in a large enough print as, t-shirt, or video. Here is the Link to the website used to help write my findings:https://brand.linkedin.com/content/brand/global/en_us/index/visual-identity/logo :